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Home > Education > About DiamondAbout Diamond
Diamonds have been a source of fascination for centuries. They are the hardest, the most imperishable, and the most brilliant of all precious stones. The atomic structure of a diamond gives it the property of being the hardest substance known to man, natural or synthetic. The diamond is thousands of times harder than corundum, the next hardest substance from which rubies and sapphires are formed. Even after many years of constant wear, diamonds will preserve their sharp edges and corners when most other stones will have become worn and chipped.

Diamonds have always been valuable and costly, but they began their popularity amongst men because of their everlasting traits. Around the fifteenth century, the diamond’s value began to change slightly. Women were allowed to possess diamonds for the first time, making the beauty the most sought after quality of a diamond, not the hardness. Since then, the diamond has stood not just for strength and brilliance, but beauty and love as well.

The 4 C's
Because diamonds are so precious and rare, we want to make certain that our criteria of comparison are exact. That is why a consumer, at the very least, must become familiar with the 4 C’s, an industry standard. The 4 C’s are Cut, Color, Carat and Clarity.